Home > Profile > AHA’s Heart in the Right Place?

AHA’s Heart in the Right Place?

I’ve long doubted that… Here’s a post from a great website called Weighty Matters (Musings of a Certifiably Cynical Realist):

American Heart Association Joins the NFL to Lie to Kids About Childhood Obesity

It’s called “NFL Play60” and it’s supposed to help kids to play each day for 60 minutes and is “designed to tackle childhood obesity“.

And no doubt getting kids more active is a noble cause and were Play60 actually effective, one that would improve kids’ health. Putting aside the fact that I’m unaware of any public health intervention that has led to a sustained rise in kids’ physical activity levels, the research to date would suggest that even if one did, although health might improve, weight almost certainly won’t.

Which is why I find the AHA’s involvement so frustrating…

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